WWF
Recruitment
One place for three ways to work for the planet.
A concept for WWF Poland’s careers and volunteering page, developed from research into the existing recruitment experience. The proposal brings staff roles, fundraising and volunteering into a clear set of paths.
A clearer route into WWF.
The project began by examining how people discovered and applied for work and volunteering opportunities at WWF Poland. Candidates were looking for different kinds of involvement, while the organisation needed to explain roles and the steps to apply.
My recommendation was a dedicated “Careers and volunteering” page that makes the available routes visible from the start, gives each route its own content and connects candidates to the relevant offer or contact point.
Follow the candidate journey.
I reviewed the existing recruitment routes and comparable experiences, observed and interviewed candidates, staff, former staff, volunteers and recruiters. WWF Poland also provided documentation for the analysis.
The findings were organised into personas, journey maps and value proposition canvases for future employees, fundraisers and volunteers. The source work also documents information architecture, wireframes and prototype testing.
Make each path findable.
The proposed information architecture puts staff jobs, fundraising and volunteering under one entry point. Each route leads toward relevant opportunities and clear next actions, including applying or asking a question.
The early wireframes tested this structure before visual design. They map the landing page, opportunity listings and detail views as parts of a connected experience.
Three routes, one system.
The landing screen introduces all three options together. Colour, illustrations and repeated navigation cues help candidates recognise the route that fits them, then keep their place as they move deeper into the page.
Work at WWF
Browse open roles and read the job details before applying.
Fundraise
Understand the role and what field fundraisers do.
Volunteer
Explore opportunities and the programmes behind them.
From overview to detail.
The staff route groups current roles into a scannable list. A detail view then brings responsibilities, expectations and the application action onto one screen, so a candidate can judge whether to continue.
The example roles and details shown in the original visuals belong to this 2019 concept; they are presented as design evidence, not current vacancies.
Show what comes next.
The example job detail makes the responsibilities and candidate requirements visible alongside “Ask a question” and “Apply” actions. A short diagram below outlines the planned recruitment stages, from sending a CV to hearing back.
The goal was to make the next action understandable before a candidate commits to an application. The portfolio documents the design proposal and the reasoning behind the application flow.
The same choices on a smaller screen.
The mobile views retain the three routes and their colour cues. The illustrations and route descriptions stack vertically, giving each choice room to breathe while preserving the relationship to the desktop concept.
A research-led recruitment concept.
The final proposal connects three types of involvement in a dedicated careers and volunteering experience. It carries the research into a page structure, wireframes, illustrated desktop and mobile screens, and clearer routes toward an offer or application.
Research into WWF Poland’s recruitment experience, interviews and observation, personas and journey mapping, information architecture, UX/UI design, illustrations and icons. This is a concept project from 2019.